The Radical Act of Testing Your Material š¤
Whether you need to charge your creative battery or simply add a little seasoning to your daily routine, I highly recommend stand-up comedy. Better yet, catch a night when comedians are testing new materialālike New Material Mondays and Tuesdays at Hotbed Comedy in D.C.
Thereās something electric about witnessing someone take a risk in real time. This past Monday, a comic looked out at usāthis one big, breathing audience organismāand said after a dud, āYep⦠judging by that silence, YOU donāt like that one.ā
The room chuckled.
Minutes later, the next comedian landed a joke so well I wiped away tears.
She smiled, āWell, you liked that one,ā and jotted down an asterisk, I imagine, in her notebook.
Watching this unfold felt like a masterclass in communications and public relations: test, listen, adapt.
Sometimes the only way to know if a message lands is to put it out there. Whether itās a new tagline, podcast, a bold narrative shift, or an editorial voice youāre still developing, feedbackāwhether roaring laughter or awkward silenceāis a hidden blessing. It's data. It's direction.
Caption: Jacqueline Lara, CEO of Mpact PR, host of Radical Acts Uncut
At Mpact PR, we see it as a radical act to show up before something is perfect. To test, learn, and grow with your audience in real time.
Because real creative freedomāfor founders, creatives, and communicatorsāisn't just about saying something. Itās about daring to say it out loud⦠and then staying open enough to refine it.
Related: Radical Acts Uncut Episode: āBlack Women Lawyers-turned-Comics who are Revolutionizing Political Discourse through Laughter.ā